<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Chee Seng]]></title><description><![CDATA[Based in Kuala Lumpur, Malaysia, I help local and international clients develop their communications strategy and tell their stories effectively.]]></description><link>https://cheesengwrites.wixsite.com/home/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 04 May 2026 13:59:17 GMT</lastBuildDate><atom:link href="https://cheesengwrites.wixsite.com/home/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[HOW A DURIAN MAN NAILED EMPLOYEE BRANDING]]></title><description><![CDATA[Photo byTom FiskfromPexels  I hate durians. I can't stand the smell, texture and even the look of it. So I don't really pay attention to...]]></description><link>https://cheesengwrites.wixsite.com/home/post/how-a-durian-man-nailed-employee-branding</link><guid isPermaLink="false">5ef4170dd3d4db00176d07f7</guid><pubDate>Thu, 25 Jun 2020 08:22:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6eb65f_329bfeecd1e54cb6a3d20e296814b84c~mv2.jpg/v1/fit/w_895,h_594,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chee Seng</dc:creator></item><item><title><![CDATA[How ROR Saved A Company During Covid-19]]></title><description><![CDATA[On 29 April, Renyi Chin, the co-founder of myBurgerLab, posted an appeal on his personal Facebook account to save the tiny Malaysian...]]></description><link>https://cheesengwrites.wixsite.com/home/post/how-ror-saved-a-company-during-covid-19</link><guid isPermaLink="false">5eb1685f7fe64f0017414299</guid><pubDate>Tue, 05 May 2020 14:06:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6eb65f_17dd5fc61c5b4ca8822a51af447b3630~mv2.png/v1/fit/w_1000,h_810,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chee Seng</dc:creator></item><item><title><![CDATA[What’s The Next (R)Evolution In Brand Communications?]]></title><description><![CDATA[Branding has come a long way since people thought of attaching their name to their product. Modern branding began sometime in the 50s,...]]></description><link>https://cheesengwrites.wixsite.com/home/post/what-s-the-next-r-evolution-in-brand-communications</link><guid isPermaLink="false">5df873dd14d94300184fb7d7</guid><pubDate>Tue, 17 Dec 2019 06:22:53 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6eb65f_3e91c63e319540099ab28512a38a8b13~mv2.jpg/v1/fit/w_1000,h_705,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chee Seng</dc:creator></item><item><title><![CDATA[DIGITAL CONTENT: HOW I DISCOVERED THE TRUTH ABOUT WHAT REALLY WORKS]]></title><description><![CDATA[When my monster 5,000-word story became a surprise hit in digital media, I started to question the conventional wisdom about what worked for]]></description><link>https://cheesengwrites.wixsite.com/home/post/digital-content-how-i-discovered-the-truth</link><guid isPermaLink="false">5d74969a7314fc0017e2daa1</guid><category><![CDATA[copywriting]]></category><category><![CDATA[digital content]]></category><category><![CDATA[storytelling]]></category><pubDate>Sun, 08 Sep 2019 09:10:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6eb65f_98b7a5d021aa4e37b9962baa2e070f26~mv2.jpg/v1/fit/w_774,h_702,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chee Seng</dc:creator></item><item><title><![CDATA[HIGH, MIDDLE, LOW - WHERE DO WE GO?]]></title><description><![CDATA[We can’t stop the rise of AI copywriters, but how we respond as writers is up to us.]]></description><link>https://cheesengwrites.wixsite.com/home/post/high-middle-low-where-do-we-go</link><guid isPermaLink="false">5d54507e4fb2b0001611a266</guid><pubDate>Wed, 14 Aug 2019 19:09:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6eb65f_fbd9fcd5121a44a695946d0fff825b67~mv2.jpg/v1/fit/w_1000,h_683,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chee Seng</dc:creator></item><item><title><![CDATA[ROBOT WRITERS ARE HERE! ARE HUMAN WRITERS STILL RELEVANT?]]></title><description><![CDATA[JP Morgan Chase recently signed a 5-year deal to have robots write its ads. Are human writers going the way of the dodo? Well, yes and no.]]></description><link>https://cheesengwrites.wixsite.com/home/post/robot-writers-human-writers-relevant</link><guid isPermaLink="false">5d427000f356ad0017d7b084</guid><category><![CDATA[copywriting]]></category><pubDate>Wed, 07 Aug 2019 19:17:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6eb65f_f824339ff95443238e85a09b21fb0ffc~mv2_d_2304_1728_s_2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Chee Seng</dc:creator></item></channel></rss>